Marketing is the Act of convincing potential customers and clients to purchase your products or services.
A marketing channel is where products and services are promoted
Here is a list of 7 marketing channels that get the most result for any kind of business. Our selections are based on current trends, proven results and recent marketing statistics.
1. Social Media
2. Websites
3. Search engine optimization
4. Online advertising
5. Video marketing
6. Email marketing
7. Traditional advertising
Do you knoow there are over 4.66 billion internet users in the world today and 4.14 billion social media users worldwide.
Thanks to social media, we now have a more connected marketplace available to entrepreneurs. Are you confused about which social media platform to focus on?
In a survey by Databox, 62.4% of people said they are more likely to interact with a brand on Instagram rather than on other social media channels. But with 85% of respondents following at least six brands, there is a high level of competition. If you are a small business owner or a startup with a limited budget, it will pay off to focus on the channels where your clients are not only present but also open to interacting with your brand.
A business website can be used as a tool to grow your image and communicate your business’ message. You can also use a website as an online store where customers can make purchases.
A website adds credibility to a brand. For service or product-based businesses, a website serves as an online office for potential clients who want to learn more about your business before they buy from you.
An entrepreneur with a service-based business needs an informational website where they add their testimonials, show people what their business is about, services they offer and build trust with their customers. Besides helping you to sell faster, a professional website also builds the perception people have of your business.
For a product-based business, you need an e-commerce website. An eCommerce website that serves as an online store is non-negotiable in today’s digital world. However, due to the features needed to create an effective and sales-driven eCommerce website, it can be quite expensive. A good eCommerce website can cost you over ₦90,000 - 200,000 to build and will require more funds to maintain the site.
If you are looking to increase your online visibility, consider search engine optimization in your marketing strategy. Search engine optimization is a digital marketing strategy that focuses on making your website easy to find on search engines like Google.
When done right, you can position your website to be found by potential customers whenever they search for a product or service you offer on a search engine. It’s a cost-effective marketing channel and a valuable investment to make for small businesses. With SEO, you can increase brand awareness, make your website fast, and generate leads.
There are paid and unpaid online advertising entrepreneurs can take advantage of to grow their business. Online business listings like Google My Business or local business directories are some that you can use to get new customers and increase sales. Growth from these advertising channels are organic so it takes some time, experimentation and effort to kick off.
Paid advertising reaches a more diverse audience than organic marketing. With the algorithm, you can configure your ads to reach people that match your exact buyer persona. It targets buyers at different stages of decision making so it converts faster.
96% of consumers increased their online video consumption in 2020, and 90% said they wanted to see more videos from businesses and brands. Across social media today, videos have a wider reach than photos. TikTok, Instagram and Snapchat all encourage users to share more videos on their platforms. Because it’s visual driven, viewers can understand your message easily and move to action faster.
You can use video marketing to increase sales, build brand awareness, and establish a sense of trust with their existing clients, as well as to reach out to potential new clients.
As more buyers place value on relationship-driven brands, email marketing is a medium to connect with your customers.
Email marketing helps to personalize the experience of doing business with a brand/company. Unlike ads that are often considered intrusive, a customer gives you permission to send them emails. Since it’s consent-driven, buyers are more likely to open your emails and pay attention to what you are selling. For data-driven companies, it’s another medium to get reliable information on what your customers respond to and how best to serve them.
Due to the increased popularity of digital marketing, it’s easy to overlook traditional advertising. While it may not be applicable to all businesses, traditional forms of advertising like Radio jingles, billboards and flyers still get results for businesses.
1. Who Is My Target Audience?
2. Where Can I Find Them?
3. What Are My Business Goals?
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